I know that there is some adage that any commercial that sticks in your mind is a good commercial. Sticky is good. Or is it? Lately, some sticky commercials have stuck in my mind only to remind me that I'm not going to buy them.
There is a product called Watering Gum in Japan. I suppose it is suppose to generate a lot of saliva. Being a native English speaker, I think that the product name hits me the wrong way from the start. But the nail in the coffin for this product was a commercial with a Harajuku girl standing on a highway bouncing a ball, smacking on her gum then wiping her mouth with her sleeve and a voice saying "Watering Gum." Everytime I go to buy gum, that commercial sticks in my mind and reminds me how irritating I found it and I ALWAYS chose (ha ha I almost typed "chews") another product. In fact, I have never tried the product.
In fact, the most sticky commercials for me have almost always been to encourage me to chose another product. In fact, I often recommend the other product to friends based on how irritating the commercial to the first has been.
I think there must be bad sticky. Maybe I am just a curmudgeon.
Am I alone in this? I'm not just talking about disliking a commercial. I'm talking about taking it to the extreme of avoiding it and trying to get others to avoid it also.
So, JU. Are there any commercials that drive you to actively avoid a product?